10_应用图标_方案总览.html 54 KB

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  1. <title>泓衍票据图标提案</title>
  2. <link rel="preconnect" href="https://fonts.googleapis.com">
  3. <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
  4. <link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=IBM+Plex+Mono:wght@400;500;600&family=IBM+Plex+Sans:wght@400;500;600;700&family=IBM+Plex+Serif:wght@600&display=swap">
  5. <style>
  6. :root{
  7. --paper:#E7ECF4; --card:#F4F7FB; --well:#DFE6F1; --rule:#D3DCE8; --rule-2:#C2CEDF;
  8. --ink:#0F1B33; --ink-2:#3D4E6C; --mute:#647591;
  9. --brand:#1B4FD8; --brand-weak:#E7EEFF; --gold:#B4700E; --gold-weak:#FBF0DC;
  10. --shadow:0 1px 2px rgba(15,27,51,.06),0 10px 30px rgba(15,27,51,.07);
  11. --frostwell:#DCE4F1; --monowell:#CBD5E4;
  12. }
  13. @media (prefers-color-scheme: dark){
  14. :root:not([data-theme="light"]){
  15. --paper:#0B1020; --card:#131B2E; --well:#18223A; --rule:#232F4B; --rule-2:#31405F;
  16. --ink:#EAF0FA; --ink-2:#A5B4D0; --mute:#8A99B2;
  17. --brand:#5B8CFF; --brand-weak:rgba(91,140,255,.16); --gold:#F0A93B; --gold-weak:rgba(240,169,59,.14);
  18. --shadow:0 1px 2px rgba(0,0,0,.4),0 14px 34px rgba(0,0,0,.34);
  19. --frostwell:#1C2740; --monowell:#24304C;
  20. }
  21. }
  22. :root[data-theme="dark"]{
  23. --paper:#0B1020; --card:#131B2E; --well:#18223A; --rule:#232F4B; --rule-2:#31405F;
  24. --ink:#EAF0FA; --ink-2:#A5B4D0; --mute:#8A99B2;
  25. --brand:#5B8CFF; --brand-weak:rgba(91,140,255,.16); --gold:#F0A93B; --gold-weak:rgba(240,169,59,.14);
  26. --shadow:0 1px 2px rgba(0,0,0,.4),0 14px 34px rgba(0,0,0,.34);
  27. }
  28. *{box-sizing:border-box}
  29. body{
  30. margin:0; background:var(--paper); color:var(--ink);
  31. font-family:"IBM Plex Sans","PingFang SC","Hiragino Sans GB","Microsoft YaHei",system-ui,sans-serif;
  32. font-size:14px; line-height:1.7; -webkit-font-smoothing:antialiased;
  33. }
  34. .wrap{max-width:1180px;margin:0 auto;padding:46px 32px 90px}
  35. .mono{font-family:"IBM Plex Mono",ui-monospace,Menlo,monospace}
  36. .eyebrow{font-family:"IBM Plex Mono",ui-monospace,monospace;font-size:10.5px;letter-spacing:.16em;
  37. text-transform:uppercase;color:var(--mute)}
  38. /* 图纸头 */
  39. .sheet-head{display:flex;flex-wrap:wrap;gap:28px;align-items:flex-end;justify-content:space-between;
  40. padding-bottom:22px;border-bottom:1px solid var(--rule)}
  41. .bm{display:flex;align-items:center;gap:15px}
  42. .bm .glyph{width:46px;height:46px;flex:none}
  43. h1{font-size:27px;line-height:1.25;font-weight:600;margin:0;letter-spacing:.01em;text-wrap:balance}
  44. .sub{margin-top:5px;font-size:12.5px;color:var(--mute)}
  45. .meta{display:flex;gap:26px;flex-wrap:wrap}
  46. .meta div{font-family:"IBM Plex Mono",monospace;font-size:10px;letter-spacing:.12em;
  47. text-transform:uppercase;color:var(--mute)}
  48. .meta b{display:block;font-size:12px;letter-spacing:.02em;color:var(--ink);font-weight:500;
  49. text-transform:none;font-family:"IBM Plex Sans","PingFang SC",sans-serif;margin-top:2px}
  50. /* 结论 */
  51. .verdict{margin:34px 0 8px;display:grid;grid-template-columns:auto 1fr;gap:24px;align-items:start;
  52. padding:22px 26px;background:var(--card);border:1px solid var(--rule);border-left:3px solid var(--gold);
  53. border-radius:3px}
  54. .verdict .picks{display:flex;gap:14px}
  55. .verdict .pick{text-align:center}
  56. .verdict .pick span{display:block;margin-top:7px;font-size:11px;color:var(--mute)}
  57. .verdict h2{margin:0 0 6px;font-size:15px;font-weight:600;letter-spacing:.02em}
  58. .verdict p{margin:0;color:var(--ink-2);max-width:64ch}
  59. .verdict p + p{margin-top:9px}
  60. /* 方案版面 */
  61. .plate{padding:38px 0 30px;border-bottom:1px solid var(--rule)}
  62. .ph{display:flex;align-items:baseline;gap:14px;margin-bottom:22px}
  63. .pk{font-family:"IBM Plex Mono",monospace;font-size:12px;font-weight:600;color:var(--brand);
  64. border:1px solid var(--rule-2);border-radius:3px;padding:2px 8px;letter-spacing:.08em}
  65. .ph h3{margin:0;font-size:25px;font-weight:600;letter-spacing:.06em;
  66. font-family:"Songti SC","IBM Plex Serif","Times New Roman",serif}
  67. .pen{font-family:"IBM Plex Mono",monospace;font-size:10.5px;letter-spacing:.18em;color:var(--mute)}
  68. .ptag{margin-left:auto;font-size:11px;padding:3px 10px;border-radius:99px;
  69. background:var(--brand-weak);color:var(--brand);letter-spacing:.04em}
  70. #p-c .ptag{background:var(--gold-weak);color:var(--gold)}
  71. .pbody{display:grid;grid-template-columns:minmax(330px,auto) minmax(300px,1fr) 190px;gap:34px;align-items:start}
  72. .colorways{display:flex;gap:12px}
  73. .cw{display:flex;flex-direction:column;align-items:center;gap:10px;padding:18px 16px 13px;border-radius:4px}
  74. .cw span{font-family:"IBM Plex Mono",monospace;font-size:9.5px;letter-spacing:.12em;color:var(--mute)}
  75. .cw-deep{background:var(--well)} .cw-frost{background:var(--frostwell)} .cw-mono{background:var(--monowell)}
  76. .tile{border-radius:22.37%;display:block}
  77. .tile.mono{border-radius:50%}
  78. .ptext .idea{margin:0 0 16px;font-size:14.5px;line-height:1.75;max-width:52ch}
  79. .ptext em{font-style:normal;color:var(--gold);font-weight:500}
  80. .judge{margin:0;display:grid;grid-template-columns:auto 1fr;gap:6px 16px;align-items:baseline}
  81. .judge dt{font-family:"IBM Plex Mono",monospace;font-size:10px;letter-spacing:.1em;
  82. text-transform:uppercase;color:var(--mute);white-space:nowrap}
  83. .judge dd{margin:0;font-size:13px;color:var(--ink-2);max-width:50ch}
  84. .pmeta{display:flex;flex-direction:column;gap:11px;padding-top:3px}
  85. .ax{display:grid;grid-template-columns:1fr auto auto;gap:9px;align-items:center}
  86. .ax span{font-size:11.5px;color:var(--mute)}
  87. .ax b{font-family:"IBM Plex Mono",monospace;font-size:11px;font-weight:500;color:var(--ink-2);
  88. font-variant-numeric:tabular-nums}
  89. .bars{display:flex;gap:3px}
  90. .bars i{width:9px;height:9px;border-radius:1px;background:var(--rule-2)}
  91. .bars i.on{background:var(--brand)}
  92. .ladder{display:flex;align-items:flex-end;gap:26px;margin-top:30px;padding:22px 26px;
  93. background:var(--well);border-radius:4px;overflow-x:auto}
  94. .ladder figure{margin:0;display:flex;flex-direction:column;align-items:center;gap:9px;flex:none}
  95. .ladder figcaption{text-align:center;font-family:"IBM Plex Mono",monospace;font-size:9px;
  96. letter-spacing:.08em;color:var(--mute);line-height:1.5}
  97. .ladder figcaption b{display:block;font-size:10.5px;color:var(--ink-2);font-weight:500}
  98. /* 桌面实景 */
  99. .stage{margin-top:44px}
  100. .h2{display:flex;align-items:baseline;gap:14px;margin:0 0 8px}
  101. .h2 h2{margin:0;font-size:19px;font-weight:600;letter-spacing:.03em;
  102. font-family:"Songti SC","IBM Plex Serif",serif}
  103. .lede{margin:0 0 24px;color:var(--ink-2);max-width:64ch}
  104. .screens{display:grid;grid-template-columns:repeat(auto-fit,minmax(258px,1fr));gap:20px}
  105. .screen{border-radius:22px;padding:26px 22px 20px;border:1px solid var(--rule);box-shadow:var(--shadow)}
  106. .screen.s-night{background:linear-gradient(160deg,#16204a,#0a1330 60%,#241a3e)}
  107. .screen.s-day{background:linear-gradient(160deg,#cfe0f7,#eef2f8 55%,#e6dcf0)}
  108. .screen.s-photo{background:linear-gradient(150deg,#2b6f6a,#3f5f88 45%,#8c5a4a)}
  109. .grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px 12px}
  110. .app{display:flex;flex-direction:column;align-items:center;gap:6px}
  111. .app span{font-size:9.5px;letter-spacing:.02em;white-space:nowrap}
  112. .s-night .app span,.s-photo .app span{color:#F2F5FB;text-shadow:0 1px 3px rgba(0,0,0,.55)}
  113. .s-day .app span{color:#1C2740;text-shadow:0 1px 2px rgba(255,255,255,.7)}
  114. .ghost{width:62px;height:62px;border-radius:22.37%;display:grid;place-items:center;
  115. font-size:19px;font-weight:600;color:rgba(255,255,255,.72);
  116. font-family:"IBM Plex Mono",monospace}
  117. .s-day .ghost{color:rgba(28,39,64,.5)}
  118. .g1{background:linear-gradient(150deg,#3f8f6d,#1f6b52)}
  119. .g2{background:linear-gradient(150deg,#4C5C78,#2B3A4E)}
  120. .g3{background:linear-gradient(150deg,#c0562f,#8f3a1f)}
  121. .g4{background:linear-gradient(150deg,#5a6478,#3a4356)}
  122. .scap{margin-top:16px;text-align:center;font-family:"IBM Plex Mono",monospace;font-size:9.5px;
  123. letter-spacing:.14em;text-transform:uppercase;opacity:.75}
  124. .s-night .scap,.s-photo .scap{color:#E7EDF8} .s-day .scap{color:#3D4E6C}
  125. /* 交付 */
  126. .deliver{margin-top:46px}
  127. table{width:100%;border-collapse:collapse;font-size:12.5px;margin-top:6px}
  128. th{text-align:left;font-family:"IBM Plex Mono",monospace;font-size:9.5px;letter-spacing:.12em;
  129. text-transform:uppercase;color:var(--mute);font-weight:500;padding:9px 12px;
  130. border-bottom:1px solid var(--rule-2)}
  131. td{padding:11px 12px;border-bottom:1px solid var(--rule);vertical-align:top;color:var(--ink-2)}
  132. td:first-child{color:var(--ink)}
  133. code{font-family:"IBM Plex Mono",monospace;font-size:11.5px;background:var(--card);
  134. border:1px solid var(--rule);border-radius:3px;padding:1px 5px;color:var(--ink)}
  135. .warn{margin-top:22px;padding:16px 20px;background:var(--gold-weak);border-radius:4px;
  136. border-left:3px solid var(--gold);font-size:13px;color:var(--ink-2)}
  137. .warn b{color:var(--ink);font-weight:600}
  138. .tablewrap{overflow-x:auto}
  139. footer{margin-top:52px;padding-top:20px;border-top:1px solid var(--rule);
  140. display:flex;justify-content:space-between;flex-wrap:wrap;gap:14px;
  141. font-family:"IBM Plex Mono",monospace;font-size:10px;letter-spacing:.12em;
  142. text-transform:uppercase;color:var(--mute)}
  143. @media (max-width:900px){
  144. .pbody{grid-template-columns:1fr}
  145. .verdict{grid-template-columns:1fr}
  146. }
  147. </style>
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  326. <div class="wrap">
  327. <div class="sheet-head">
  328. <div class="bm">
  329. <svg class="glyph tile" width="46" height="46"><use href="#i-c-deep"/></svg>
  330. <div>
  331. <h1>泓衍票据 · 桌面图标方案</h1>
  332. <div class="sub">六组方向 / 深空蓝与霜白双配色 / iOS 圆角遮罩与 Android 自适应图层</div>
  333. </div>
  334. </div>
  335. <div class="meta">
  336. <div>应用<b>泓衍票据 · HONMATRIX Notes</b></div>
  337. <div>包名<b class="mono">com.hehuit.notes</b></div>
  338. <div>母版<b class="mono">1024 × 1024 px</b></div>
  339. <div>体系<b>深空蓝 Deep-Space Blue</b></div>
  340. <div>日期<b class="mono">2026-09-08</b></div>
  341. </div>
  342. </div>
  343. <div class="verdict">
  344. <div class="picks">
  345. <div class="pick"><svg class="tile" width="78" height="78"><use href="#i-c-deep"/></svg><span>首选 C</span></div>
  346. <div class="pick"><svg class="tile" width="78" height="78"><use href="#i-b-deep"/></svg><span>备选 B</span></div>
  347. </div>
  348. <div>
  349. <h2>建议:主推 C 泓池,稳妥线保留 B 券印</h2>
  350. <p>C 是六组里唯一在 40px 下仍然保持完整形态的方案,环加水位的结构在券商类应用中没有撞型,而「深水为泓」正好把公司名解释成了一个可以画出来的东西。代价是它不直接说明品类,上线首月需要在启动页和应用商店截图里补一次品牌释义。</p>
  351. <p>如果这一版更在意「用户一眼知道这是票据」,就走 B——它同时延续了设计系统里已有的票面加琥珀点图形,换标成本最低。E 玺信在中文市场表现力最强,但汉字撑不住 40px 与 Apple Watch 尺寸,只建议作为中文市场的节庆或活动图标使用。</p>
  352. </div>
  353. </div>
  354. <section class="plate" id="p-a">
  355. <header class="ph">
  356. <span class="pk">A</span>
  357. <h3>三叠水</h3>
  358. <span class="pen">RIPPLE</span>
  359. <span class="ptag">字源抽象</span>
  360. </header>
  361. <div class="pbody">
  362. <div class="colorways">
  363. <div class="cw cw-deep"><svg class="tile" width="150" height="150"><use href="#i-a-deep"/></svg><span>深空蓝</span></div>
  364. <div class="cw cw-frost"><svg class="tile" width="150" height="150"><use href="#i-a-frost"/></svg><span>霜白</span></div>
  365. <div class="cw cw-mono"><svg class="tile mono" width="150" height="150"><use href="#i-a-mono"/></svg><span>单色层</span></div>
  366. </div>
  367. <div class="ptext">
  368. <p class="idea">「泓」与「衍」皆从水。三道水纹取<em>深水成泓、广衍其流</em>之意,末一叠鎏金,是资金流向收益的那一层。</p>
  369. <dl class="judge">
  370. <dt>成立在哪</dt><dd>没有文化门槛,中/繁/英三个市场读起来是同一件事;笔画粗、间距匀,40px 下三道纹路仍然分得开。</dd>
  371. <dt>代价是什么</dt><dd>水波是公共符号,天气、水务、冥想类 App 都在用,品牌独占性是全组最弱的一项。</dd>
  372. </dl>
  373. </div>
  374. <div class="pmeta"><div class="ax"><span>小尺寸识别</span><div class="bars"><i class="on"></i><i class="on"></i><i class="on"></i><i class="on"></i><i class=""></i></div><b>4</b></div><div class="ax"><span>品牌独占性</span><div class="bars"><i class="on"></i><i class="on"></i><i class=""></i><i class=""></i><i class=""></i></div><b>2</b></div><div class="ax"><span>品类直给度</span><div class="bars"><i class="on"></i><i class="on"></i><i class=""></i><i class=""></i><i class=""></i></div><b>2</b></div></div>
  375. </div>
  376. <div class="ladder"><figure><svg class="tile" width="180" height="180"><use href="#i-a-deep"/></svg><figcaption><b>180 px</b>主屏 60pt @3x</figcaption></figure><figure><svg class="tile" width="120" height="120"><use href="#i-a-deep"/></svg><figcaption><b>120 px</b>主屏 @2x</figcaption></figure><figure><svg class="tile" width="87" height="87"><use href="#i-a-deep"/></svg><figcaption><b>87 px</b>设置 29pt @3x</figcaption></figure><figure><svg class="tile" width="60" height="60"><use href="#i-a-deep"/></svg><figcaption><b>60 px</b>通知 20pt @3x</figcaption></figure><figure><svg class="tile" width="40" height="40"><use href="#i-a-deep"/></svg><figcaption><b>40 px</b>Spotlight</figcaption></figure></div>
  377. </section>
  378. <section class="plate" id="p-b">
  379. <header class="ph">
  380. <span class="pk">B</span>
  381. <h3>券印</h3>
  382. <span class="pen">SEAL ON NOTE</span>
  383. <span class="ptag">品类直给</span>
  384. </header>
  385. <div class="pbody">
  386. <div class="colorways">
  387. <div class="cw cw-deep"><svg class="tile" width="150" height="150"><use href="#i-b-deep"/></svg><span>深空蓝</span></div>
  388. <div class="cw cw-frost"><svg class="tile" width="150" height="150"><use href="#i-b-frost"/></svg><span>霜白</span></div>
  389. <div class="cw cw-mono"><svg class="tile mono" width="150" height="150"><use href="#i-b-mono"/></svg><span>单色层</span></div>
  390. </div>
  391. <div class="ptext">
  392. <p class="idea">票面加骑缝章。白色券面承载条款,金章压在右上角并咬出一道缺口——已鉴证、已成交。</p>
  393. <dl class="judge">
  394. <dt>成立在哪</dt><dd>延续设计系统里既有的品牌图形(票面轮廓+琥珀点),换标不换语汇;用户扫一眼就知道这是票据类应用。</dd>
  395. <dt>代价是什么</dt><dd>文档型图标同质化严重,备忘录、发票、报销、CRM 都是这个骨架,靠金章的位置和缺口才拉得开距离。</dd>
  396. </dl>
  397. </div>
  398. <div class="pmeta"><div class="ax"><span>小尺寸识别</span><div class="bars"><i class="on"></i><i class="on"></i><i class="on"></i><i class="on"></i><i class=""></i></div><b>4</b></div><div class="ax"><span>品牌独占性</span><div class="bars"><i class="on"></i><i class="on"></i><i class="on"></i><i class=""></i><i class=""></i></div><b>3</b></div><div class="ax"><span>品类直给度</span><div class="bars"><i class="on"></i><i class="on"></i><i class="on"></i><i class="on"></i><i class="on"></i></div><b>5</b></div></div>
  399. </div>
  400. <div class="ladder"><figure><svg class="tile" width="180" height="180"><use href="#i-b-deep"/></svg><figcaption><b>180 px</b>主屏 60pt @3x</figcaption></figure><figure><svg class="tile" width="120" height="120"><use href="#i-b-deep"/></svg><figcaption><b>120 px</b>主屏 @2x</figcaption></figure><figure><svg class="tile" width="87" height="87"><use href="#i-b-deep"/></svg><figcaption><b>87 px</b>设置 29pt @3x</figcaption></figure><figure><svg class="tile" width="60" height="60"><use href="#i-b-deep"/></svg><figcaption><b>60 px</b>通知 20pt @3x</figcaption></figure><figure><svg class="tile" width="40" height="40"><use href="#i-b-deep"/></svg><figcaption><b>40 px</b>Spotlight</figcaption></figure></div>
  401. </section>
  402. <section class="plate" id="p-c">
  403. <header class="ph">
  404. <span class="pk">C</span>
  405. <h3>泓池</h3>
  406. <span class="pen">DEEP POOL</span>
  407. <span class="ptag">首选</span>
  408. </header>
  409. <div class="pbody">
  410. <div class="colorways">
  411. <div class="cw cw-deep"><svg class="tile" width="150" height="150"><use href="#i-c-deep"/></svg><span>深空蓝</span></div>
  412. <div class="cw cw-frost"><svg class="tile" width="150" height="150"><use href="#i-c-frost"/></svg><span>霜白</span></div>
  413. <div class="cw cw-mono"><svg class="tile mono" width="150" height="150"><use href="#i-c-mono"/></svg><span>单色层</span></div>
  414. </div>
  415. <div class="ptext">
  416. <p class="idea">深水为泓。环是池壁,金色水面是池中的水位——资金池、票面价值、已募额度,都能落在这一条水线上。</p>
  417. <dl class="judge">
  418. <dt>成立在哪</dt><dd>全组小尺寸识别最好,40px 依然是完整的一个形;抽象但可解释,且不撞任何券商类常见图形。</dd>
  419. <dt>代价是什么</dt><dd>语义不直白,上线时需要一次品牌解释;半满形态存在被读作电量或进度条的风险。</dd>
  420. </dl>
  421. </div>
  422. <div class="pmeta"><div class="ax"><span>小尺寸识别</span><div class="bars"><i class="on"></i><i class="on"></i><i class="on"></i><i class="on"></i><i class="on"></i></div><b>5</b></div><div class="ax"><span>品牌独占性</span><div class="bars"><i class="on"></i><i class="on"></i><i class="on"></i><i class="on"></i><i class=""></i></div><b>4</b></div><div class="ax"><span>品类直给度</span><div class="bars"><i class="on"></i><i class="on"></i><i class=""></i><i class=""></i><i class=""></i></div><b>2</b></div></div>
  423. </div>
  424. <div class="ladder"><figure><svg class="tile" width="180" height="180"><use href="#i-c-deep"/></svg><figcaption><b>180 px</b>主屏 60pt @3x</figcaption></figure><figure><svg class="tile" width="120" height="120"><use href="#i-c-deep"/></svg><figcaption><b>120 px</b>主屏 @2x</figcaption></figure><figure><svg class="tile" width="87" height="87"><use href="#i-c-deep"/></svg><figcaption><b>87 px</b>设置 29pt @3x</figcaption></figure><figure><svg class="tile" width="60" height="60"><use href="#i-c-deep"/></svg><figcaption><b>60 px</b>通知 20pt @3x</figcaption></figure><figure><svg class="tile" width="40" height="40"><use href="#i-c-deep"/></svg><figcaption><b>40 px</b>Spotlight</figcaption></figure></div>
  425. </section>
  426. <section class="plate" id="p-d">
  427. <header class="ph">
  428. <span class="pk">D</span>
  429. <h3>泓衡</h3>
  430. <span class="pen">H-MARK</span>
  431. <span class="ptag">国际线</span>
  432. </header>
  433. <div class="pbody">
  434. <div class="colorways">
  435. <div class="cw cw-deep"><svg class="tile" width="150" height="150"><use href="#i-d-deep"/></svg><span>深空蓝</span></div>
  436. <div class="cw cw-frost"><svg class="tile" width="150" height="150"><use href="#i-d-frost"/></svg><span>霜白</span></div>
  437. <div class="cw cw-mono"><svg class="tile mono" width="150" height="150"><use href="#i-d-mono"/></svg><span>单色层</span></div>
  438. </div>
  439. <div class="ptext">
  440. <p class="idea">HONMATRIX 的首字母。斜梁既是上行的收益轴,也是「衡」——询价撮合两端的平衡。</p>
  441. <dl class="judge">
  442. <dt>成立在哪</dt><dd>对应英文名 HONMATRIX Notes,出海和英文商店场景最稳;字母标在任何尺寸下都不会糊。</dd>
  443. <dt>代价是什么</dt><dd>单字母记忆点低,H 又是高频字母;中文市场几乎读不出品牌联想。</dd>
  444. </dl>
  445. </div>
  446. <div class="pmeta"><div class="ax"><span>小尺寸识别</span><div class="bars"><i class="on"></i><i class="on"></i><i class="on"></i><i class="on"></i><i class=""></i></div><b>4</b></div><div class="ax"><span>品牌独占性</span><div class="bars"><i class="on"></i><i class="on"></i><i class=""></i><i class=""></i><i class=""></i></div><b>2</b></div><div class="ax"><span>品类直给度</span><div class="bars"><i class="on"></i><i class=""></i><i class=""></i><i class=""></i><i class=""></i></div><b>1</b></div></div>
  447. </div>
  448. <div class="ladder"><figure><svg class="tile" width="180" height="180"><use href="#i-d-deep"/></svg><figcaption><b>180 px</b>主屏 60pt @3x</figcaption></figure><figure><svg class="tile" width="120" height="120"><use href="#i-d-deep"/></svg><figcaption><b>120 px</b>主屏 @2x</figcaption></figure><figure><svg class="tile" width="87" height="87"><use href="#i-d-deep"/></svg><figcaption><b>87 px</b>设置 29pt @3x</figcaption></figure><figure><svg class="tile" width="60" height="60"><use href="#i-d-deep"/></svg><figcaption><b>60 px</b>通知 20pt @3x</figcaption></figure><figure><svg class="tile" width="40" height="40"><use href="#i-d-deep"/></svg><figcaption><b>40 px</b>Spotlight</figcaption></figure></div>
  449. </section>
  450. <section class="plate" id="p-e">
  451. <header class="ph">
  452. <span class="pk">E</span>
  453. <h3>玺信</h3>
  454. <span class="pen">CHOP</span>
  455. <span class="ptag">文化重</span>
  456. </header>
  457. <div class="pbody">
  458. <div class="colorways">
  459. <div class="cw cw-deep"><svg class="tile" width="150" height="150"><use href="#i-e-deep"/></svg><span>深空蓝</span></div>
  460. <div class="cw cw-frost"><svg class="tile" width="150" height="150"><use href="#i-e-frost"/></svg><span>霜白</span></div>
  461. <div class="cw cw-mono"><svg class="tile mono" width="150" height="150"><use href="#i-e-mono"/></svg><span>单色层</span></div>
  462. </div>
  463. <div class="ptext">
  464. <p class="idea">印玺框内一个「泓」。持牌法团的信用凭证感,也是 brand.json 里已经写着的 aboutMarkGlyph。</p>
  465. <dl class="judge">
  466. <dt>成立在哪</dt><dd>中文语境下品牌名直给,港澳金融机构的通用语汇;一眼就是泓衍,不需要任何解释。</dd>
  467. <dt>代价是什么</dt><dd>汉字在 40px 和 Apple Watch 尺寸下会糊成一团;英文商店与海外用户不通用,须另备一套非汉字副标。</dd>
  468. </dl>
  469. </div>
  470. <div class="pmeta"><div class="ax"><span>小尺寸识别</span><div class="bars"><i class="on"></i><i class="on"></i><i class=""></i><i class=""></i><i class=""></i></div><b>2</b></div><div class="ax"><span>品牌独占性</span><div class="bars"><i class="on"></i><i class="on"></i><i class="on"></i><i class="on"></i><i class="on"></i></div><b>5</b></div><div class="ax"><span>品类直给度</span><div class="bars"><i class="on"></i><i class="on"></i><i class="on"></i><i class=""></i><i class=""></i></div><b>3</b></div></div>
  471. </div>
  472. <div class="ladder"><figure><svg class="tile" width="180" height="180"><use href="#i-e-deep"/></svg><figcaption><b>180 px</b>主屏 60pt @3x</figcaption></figure><figure><svg class="tile" width="120" height="120"><use href="#i-e-deep"/></svg><figcaption><b>120 px</b>主屏 @2x</figcaption></figure><figure><svg class="tile" width="87" height="87"><use href="#i-e-deep"/></svg><figcaption><b>87 px</b>设置 29pt @3x</figcaption></figure><figure><svg class="tile" width="60" height="60"><use href="#i-e-deep"/></svg><figcaption><b>60 px</b>通知 20pt @3x</figcaption></figure><figure><svg class="tile" width="40" height="40"><use href="#i-e-deep"/></svg><figcaption><b>40 px</b>Spotlight</figcaption></figure></div>
  473. </section>
  474. <section class="plate" id="p-f">
  475. <header class="ph">
  476. <span class="pk">F</span>
  477. <h3>票角</h3>
  478. <span class="pen">DOG-EAR</span>
  479. <span class="ptag">满版构图</span>
  480. </header>
  481. <div class="pbody">
  482. <div class="colorways">
  483. <div class="cw cw-deep"><svg class="tile" width="150" height="150"><use href="#i-f-deep"/></svg><span>深空蓝</span></div>
  484. <div class="cw cw-frost"><svg class="tile" width="150" height="150"><use href="#i-f-frost"/></svg><span>霜白</span></div>
  485. <div class="cw cw-mono"><svg class="tile mono" width="150" height="150"><use href="#i-f-mono"/></svg><span>单色层</span></div>
  486. </div>
  487. <div class="ptext">
  488. <p class="idea">整枚图标就是一张票据:右下角翻起鎏金折角,金色短条是票面额度。</p>
  489. <dl class="judge">
  490. <dt>成立在哪</dt><dd>满版构图在小尺寸下最完整,没有「图形浮在底色上」的漂浮感;折角本身可延展成卡片、空状态的品牌图形。</dd>
  491. <dt>代价是什么</dt><dd>骨架与系统备忘录/文件图标接近;折角会被圆角遮罩切掉一部分,实际露出的金色比母版少。</dd>
  492. </dl>
  493. </div>
  494. <div class="pmeta"><div class="ax"><span>小尺寸识别</span><div class="bars"><i class="on"></i><i class="on"></i><i class="on"></i><i class="on"></i><i class=""></i></div><b>4</b></div><div class="ax"><span>品牌独占性</span><div class="bars"><i class="on"></i><i class="on"></i><i class="on"></i><i class=""></i><i class=""></i></div><b>3</b></div><div class="ax"><span>品类直给度</span><div class="bars"><i class="on"></i><i class="on"></i><i class="on"></i><i class="on"></i><i class=""></i></div><b>4</b></div></div>
  495. </div>
  496. <div class="ladder"><figure><svg class="tile" width="180" height="180"><use href="#i-f-deep"/></svg><figcaption><b>180 px</b>主屏 60pt @3x</figcaption></figure><figure><svg class="tile" width="120" height="120"><use href="#i-f-deep"/></svg><figcaption><b>120 px</b>主屏 @2x</figcaption></figure><figure><svg class="tile" width="87" height="87"><use href="#i-f-deep"/></svg><figcaption><b>87 px</b>设置 29pt @3x</figcaption></figure><figure><svg class="tile" width="60" height="60"><use href="#i-f-deep"/></svg><figcaption><b>60 px</b>通知 20pt @3x</figcaption></figure><figure><svg class="tile" width="40" height="40"><use href="#i-f-deep"/></svg><figcaption><b>40 px</b>Spotlight</figcaption></figure></div>
  497. </section>
  498. <section class="stage">
  499. <div class="h2"><span class="eyebrow">03</span><h2>桌面实景</h2></div>
  500. <p class="lede">图标的真正对手不是彼此,是桌面上邻居的饱和度。三种壁纸下各放一次,看的是能不能在半秒内被找到。</p>
  501. <div class="screens">
  502. <div class="screen s-night">
  503. <div class="grid">
  504. <div class="app"><svg class="tile" width="62" height="62"><use href="#i-c-deep"/></svg><span>泓衍票据</span></div>
  505. <div class="app"><div class="ghost g1">讯</div><span>消息</span></div>
  506. <div class="app"><div class="ghost g3">历</div><span>日历</span></div>
  507. <div class="app"><div class="ghost g4">档</div><span>文件</span></div>
  508. <div class="app"><svg class="tile" width="62" height="62"><use href="#i-b-deep"/></svg><span>泓衍票据</span></div>
  509. <div class="app"><svg class="tile" width="62" height="62"><use href="#i-f-deep"/></svg><span>泓衍票据</span></div>
  510. <div class="app"><svg class="tile" width="62" height="62"><use href="#i-e-deep"/></svg><span>泓衍票据</span></div>
  511. <div class="app"><svg class="tile" width="62" height="62"><use href="#i-a-deep"/></svg><span>泓衍票据</span></div>
  512. </div>
  513. <div class="scap">深色壁纸 · iOS 主屏 60pt</div>
  514. </div>
  515. <div class="screen s-day">
  516. <div class="grid">
  517. <div class="app"><svg class="tile" width="62" height="62"><use href="#i-c-frost"/></svg><span>泓衍票据</span></div>
  518. <div class="app"><div class="ghost g1">讯</div><span>消息</span></div>
  519. <div class="app"><div class="ghost g3">历</div><span>日历</span></div>
  520. <div class="app"><div class="ghost g4">档</div><span>文件</span></div>
  521. <div class="app"><svg class="tile" width="62" height="62"><use href="#i-b-frost"/></svg><span>泓衍票据</span></div>
  522. <div class="app"><svg class="tile" width="62" height="62"><use href="#i-f-frost"/></svg><span>泓衍票据</span></div>
  523. <div class="app"><svg class="tile" width="62" height="62"><use href="#i-e-frost"/></svg><span>泓衍票据</span></div>
  524. <div class="app"><svg class="tile" width="62" height="62"><use href="#i-a-frost"/></svg><span>泓衍票据</span></div>
  525. </div>
  526. <div class="scap">浅色壁纸 · 霜白配色</div>
  527. </div>
  528. <div class="screen s-photo">
  529. <div class="grid">
  530. <div class="app"><svg class="tile" width="62" height="62"><use href="#i-c-deep"/></svg><span>泓衍票据</span></div>
  531. <div class="app"><div class="ghost g1">讯</div><span>消息</span></div>
  532. <div class="app"><div class="ghost g3">历</div><span>日历</span></div>
  533. <div class="app"><div class="ghost g4">档</div><span>文件</span></div>
  534. <div class="app"><svg class="tile mono" width="62" height="62" style="background:#2b3550"><use href="#i-c-mono"/></svg><span>泓衍票据</span></div>
  535. <div class="app"><svg class="tile mono" width="62" height="62" style="background:#2b3550"><use href="#i-b-mono"/></svg><span>泓衍票据</span></div>
  536. <div class="app"><svg class="tile mono" width="62" height="62" style="background:#2b3550"><use href="#i-f-mono"/></svg><span>泓衍票据</span></div>
  537. <div class="app"><svg class="tile mono" width="62" height="62" style="background:#2b3550"><use href="#i-a-mono"/></svg><span>泓衍票据</span></div>
  538. </div>
  539. <div class="scap">照片壁纸 · 下排为 Android 13+ 单色图标</div>
  540. </div>
  541. </div>
  542. </section>
  543. <section class="deliver">
  544. <div class="h2"><span class="eyebrow">04</span><h2>交付与落位</h2></div>
  545. <p class="lede">每组方案都已按下列图层导出母版,选定后按此表替换 <code>hehui/brands/hehui/</code> 下的同名文件即可。</p>
  546. <div class="tablewrap">
  547. <table>
  548. <thead><tr><th>目标文件</th><th>取自</th><th>尺寸</th><th>要点</th></tr></thead>
  549. <tbody>
  550. <tr><td><code>icon.png</code></td><td class="mono">*-deep-1024.png</td><td class="mono">1024²</td>
  551. <td>iOS 母版满版出血,不带 alpha、不带圆角,系统按 22.37% 连续圆角遮罩</td></tr>
  552. <tr><td><code>android-icon-foreground.png</code></td><td class="mono">*-android-fg-1024.png</td><td class="mono">512²</td>
  553. <td>透明底,图形已按 0.72 收进 66dp 安全区,四周留出被裁切的余量</td></tr>
  554. <tr><td><code>android-icon-background.png</code></td><td class="mono">*-android-bg-1024.png</td><td class="mono">512²</td>
  555. <td>只含底色与满版元素(F 方案的折角在这一层)</td></tr>
  556. <tr><td><code>android-icon-monochrome.png</code></td><td class="mono">*-android-mono-1024.png</td><td class="mono">512²</td>
  557. <td>Android 13+ 主题图标,仅保留 alpha,颜色由系统着色</td></tr>
  558. <tr><td><code>favicon.png</code></td><td class="mono">*-deep-1024.png</td><td class="mono">48²</td>
  559. <td>Web 端;缩到 48px 后需回看一次,必要时单独加粗笔画</td></tr>
  560. <tr><td><code>splash-icon.png</code></td><td class="mono">*-android-fg-1024.png</td><td class="mono">228 × 213</td>
  561. <td>透明底前景层,<code>brand.json</code> 中 <code>splash.imageWidth</code> 现为 76</td></tr>
  562. </tbody>
  563. </table>
  564. </div>
  565. <div class="warn">
  566. <b>一处需要同步改的配置。</b> <code>brand.json</code> 里 <code>identity.androidAdaptiveIconBackground</code> 当前是 <code>#E6F4FE</code>(浅冰蓝),采用深空蓝配色后 Android 自适应图标的底色会和图标本身脱节。改为 <code>#1B4FD8</code>,或直接用上表的背景图层 PNG 覆盖。<code>splash.backgroundColor</code> 已是 <code>#1B4FD8</code>,与本组母版一致,无需改动。
  567. </div>
  568. </section>
  569. <footer>
  570. <span>泓衍票据 · 桌面图标提案</span>
  571. <span>深空蓝设计系统 · 图纸 10</span>
  572. <span>6 组方向 · 42 个母版文件</span>
  573. </footer>
  574. </div>